Reyna Jones

  • Digital Strategy and Partnerships
  • Marketing
  • Social Media
  • Content Creation
  • Live Events and Original Programming

Professional Status

Open to opportunities

Contact

About Me

• Results-oriented marketing professional offering over 10+ years of successful experience working cross-functionally with global management and executive teams
• Proven success overseeing and implementing partnership campaigns with multiple layers (experiential, digital, social) to nurture original and live programming with strategic planning and team leadership
• Champion of premium content that enhances revenue opportunities for iconic brands while complementing digital, linear, and social media initiatives
• Culturally connected and curious competitor, with robust understanding of industry trends, who enjoys balancing large ventures with strict attention to detail
• Exceptional project management, client management, analytical, and problem resolution skills

Experience

Advertising Sales Specialist

Fox Sports Network--FOXSPORTSSOUTH.COM
2007 to 2010
Responsibilities completed
  • Provided organizational and project management skills to ensure support for four regional networks serving the Southeast: FOX Sports South, SportSouth, FOX Sports Carolinas, and FOX Sports Tennessee as well as the company websites
  • Supported the VP of Ad Sales as well as the Ad Sales Team in the Atlanta, Georgia and Charlotte, North Carolina offices by providing competitive intelligence/partnership research with the use of Scarborough, attending pitch meetings, and remained abreast of marketing trends
  • Collaborated with on-air talent, producers, agencies, and clients to take advantage of potential synergy opportunities for Facebook and Twitter
  • Acted as campaign strategist, and executed the development of a multiphase strategy process in support of show launches such as SEC Gridiron Live by determining the greatest content for social media platforms
  • Developed promotional campaigns with the use of Custom Show software to expand the current and new audience outlook for original and live programming by creating strategies with multi-platform options for creative placement