Reyna Jones

  • Digital Strategy and Partnerships
  • Marketing
  • Social Media
  • Content Creation
  • Live Events and Original Programming

Professional Status

Open to opportunities

Contact

About Me

• Results-oriented marketing professional offering over 10+ years of successful experience working cross-functionally with global management and executive teams
• Proven success overseeing and implementing partnership campaigns with multiple layers (experiential, digital, social) to nurture original and live programming with strategic planning and team leadership
• Champion of premium content that enhances revenue opportunities for iconic brands while complementing digital, linear, and social media initiatives
• Culturally connected and curious competitor, with robust understanding of industry trends, who enjoys balancing large ventures with strict attention to detail
• Exceptional project management, client management, analytical, and problem resolution skills

Experience

Digital Marketing Manager

NBA Digital (NBA on TNT, NBA TV, NBA.COM)
2011 to 2014
Responsibilities completed
  • Developed and executed cross platform campaigns to support original and live programming during the NBA season with multimillion dollar budgets to drive ratings and mobile/desktop traffic
  • Oversaw digital marketing content to enhance awareness for the Emmy Award winning show “Inside the NBA”, the NBA League Pass subscription service (linear/broadband/mobile), and original NBA TV programming. NBA.COM garnered more than 646 million page views via desktop (up 57%) and 138 million via mobile (up 91%) during the Finals
  • Created the first ever NBA Social Media Awards show, and acted as the project manager three consecutive years seeing the venture from conception to completion within budget
  • Owned social media efforts by developing initiatives to support growth in followers, engagement, drive traffic online (including channel strategy, content direction, paid media support, and integration with larger campaigns)
  • Implemented email campaign strategy utilizing product affinity/consumer segmentation profiles and contributed to website design through planning, user interface design, usability testing
  • Worked cross functionally with sponsors, production, celebrities, and athletes to produce marketing content that provided monetization opportunities via linear/digital platforms (i.e. “NBA All-Star sponsored by Kia, “NBA Style” sponsored by Samsung, “Off the Court” sponsored by AMEX, “Reigning Moments” sponsored by Crown Royal)
  • Managed multiple Turner Sports trainees and interns within the Marketing and Social Media department
  • Produced strategy and asset delivery system for digital integration and provided direction for media budgets, webpage designs, treatments, media budgets, etc.