Reyna Jones

  • Digital Strategy and Partnerships
  • Marketing
  • Social Media
  • Content Creation
  • Live Events and Original Programming

Professional Status

Open to opportunities

Contact

About Me

• Results-oriented marketing professional offering over 10+ years of successful experience working cross-functionally with global management and executive teams
• Proven success overseeing and implementing partnership campaigns with multiple layers (experiential, digital, social) to nurture original and live programming with strategic planning and team leadership
• Champion of premium content that enhances revenue opportunities for iconic brands while complementing digital, linear, and social media initiatives
• Culturally connected and curious competitor, with robust understanding of industry trends, who enjoys balancing large ventures with strict attention to detail
• Exceptional project management, client management, analytical, and problem resolution skills

Experience

Senior Consultant

Contract
Since 2016
Responsibilities completed
  • Produces and presents strategies to executive leadership (CEO, GM, EVP) across all aspects of marketing for the brand including content, talent, promotions, distribution, monetization, and production
  • Manages budget for multiple projects ensuring effective allocation of resources while also implementing cost-saving actions
  • Leads and motivates personnel at the managerial level while providing production management during shoots
  • Spearheaded the network’s rebranding process (including logo, on-air graphics, and tagline) for the purpose of transitioning into a younger and more modern brand
  • Serves as senior resource and partner for the development and execution of campaigns including: events, brand evolution and social media integration (YOY 106% growth in mobile traffic, 50% growth in web traffic, 74% growth on Instagram, 19% growth on Facebook, 15% increase in email subs)
  • Oversees high impact promotions and partnerships (Ford, McDonald’s, GM, etc.) with film/music festivals (One Music Fest, ABFF, Many Rivers Festival) that reach consumers on multiple platforms
  • Communicates audience behavior with key stakeholders (i.e. executive leadership, talent, show producers, etc.)
  • Works with agents/managers to book talent for interviews/events while negotiating production fees and expenses
  • Drives opportunities by being ingrained in the latest tech and pop-culture trends to build business growth