Reyna Jones
Strategist. Cross-Functional Leader. Brand Architect
Digital Products
Marketing Strategy
Content Acquisition
Partnerships
United States
Professional Status
Open to opportunities
About Me
● Results-oriented & data-driven leader offering 15 years of marketing experience across multiple platforms (digital products, subscription video on demand, mobile, linear) while producing “consumer first” strategies for Emmy Award-winning content
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
Head of Marketing & Partnerships
Magic Johnson Enterprises/ASPIRE
2016
to 2018
- Produced multi-channel campaigns for original & acquired content with distribution across 50 million homes
- Analyzed data to identify untapped communities & accelerate performance (YOY 60% growth in video views, 75% growth on Instagram, 19% growth on YouTube, 15% increase in email subs)
- Launched product marketing initiatives, oversaw national media buys (OOH, Digital, Audio, Linear), & reduced departmental costs by 10% managing budget reconciliation
- Built a high-performing Marketing department, spearheaded multiple campaigns with
AORs, & worked cross-functionally with PR, Research, Tech, Finance, Legal - Launched product marketing initiatives, oversaw national media buys (OOH, Digital, Audio, Linear), & reduced departmental costs by 10% managing budget reconciliation
- Negotiated multi-year partnerships with 30% growth in sales & 70mm+ impressions garnered via paid & earned media (podcasts, social, augmented reality)
- Spearheaded the company rebrand & executed testing resulting in increased viewership, secured partnerships with production/sales teams, & modernized marketing assets across touchpoints