Reyna Jones
Strategist. Cross-Functional Leader. Brand Architect
Digital Products
Marketing Strategy
Content Acquisition
Partnerships
United States
Professional Status
Open to opportunities
About Me
● Results-oriented & data-driven leader offering 15 years of marketing experience across multiple platforms (digital products, subscription video on demand, mobile, linear) while producing “consumer first” strategies for Emmy Award-winning content
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
Sr. Director of Digital Marketing
Steve Smith Charitable Fund
2014
to 2016
- Served as day-to-day lead for campaign execution across digital platforms for former NBA star turned sports analyst and philanthropist Steve Smith
- Increased engagement across social media platforms 40% YOY and developed seasonal campaign storylines for partnerships and product launches (March Madness, NBA2k, Amazon, NBA Summer League)
- Managed promotions attracting over 5k participants during charitable events with a 10% increase in repeat donors
- Analyzed performance metrics to make recommendations for partner negotiations