Reyna Jones

  • Digital Strategy and Partnerships
  • Marketing
  • Social Media
  • Content Creation
  • Live Events and Original Programming

Professional Status

Open to opportunities


About Me

• Results-oriented marketing professional offering over 10+ years of successful experience working cross-functionally with global management and executive teams
• Proven success overseeing and implementing partnership campaigns with multiple layers (experiential, digital, social) to nurture original and live programming with strategic planning and team leadership
• Champion of premium content that enhances revenue opportunities for iconic brands while complementing digital, linear, and social media initiatives
• Culturally connected and curious competitor, with robust understanding of industry trends, who enjoys balancing large ventures with strict attention to detail
• Exceptional project management, client management, analytical, and problem resolution skills


Director of Digital Marketing

Steve Smith Charitable Fund
Since 2014
Responsibilities completed
  • Serves as day-to-day lead for strategy/execution across digital platforms and ensures the effectiveness towards KPIs for former NBA star turned sports analyst and philanthropist Steve Smith
  • Spearheads roadmap for digital storytelling, social media integration, and overall business strategies with products and services
  • Implements and develops marketing messages for all branded projects
  • Regularly analyzes performance metrics and makes recommendations for actionable opportunities
  • Researches new brands for partnership opportunities, and reviews data to improve results
  • Monitors and provides feedback on trends in social media