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Reyna Jones

  • Digital Strategy and Partnerships
  • Marketing
  • Social Media
  • Content Creation
  • Live Events and Original Programming

Professional Status

Open to opportunities

Contact

About Me

● Industry executive offering 12+ years of experience in entertainment and technology with global management and executive teams
● Proven success overseeing data-driven strategies with multiple layers (digital, social, products, experiential, linear) within entertainment, lifestyle, and sports verticals
● Champion of premium content that enhances revenue opportunities for innovative brands that market B2C and B2B.
● Excellent negotiation skills with knowledge of content rights/legal clearances aligned with international production companies and track record of initiating new partnerships while working cross-functionally
● History of leadership and experience managing high performing teams

Experience

Senior Multi-media Planner

The Atlanta Journal-Constitution--AJC.COM
2010 to 2011
Responsibilities completed
  • Collaborated with Account Managers to develop innovative ways to provide marketing solutions for a variety of digital and print clients
  • Drove social media and viral marketing initiatives while combining industry trends and research to develop compelling stories for potential/current clients
  • Served as a liaison between internal departments to manage the execution of integrated campaigns
  • Participated in strategic planning meetings with representatives from various departments to enhance the ideation process
  • Worked with Account Executives during pre and post-sales process to secure advertiser retention, growth, and client satisfaction