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Reyna Jones

  • Digital Strategy and Partnerships
  • Marketing
  • Social Media
  • Content Creation
  • Live Events and Original Programming

Professional Status

Open to opportunities

Contact

About Me

• Marketing executive offering 11+ years of experience working in multimedia environments with global management and executive teams
• Proven success overseeing marketing strategies with multiple layers (linear, digital, products, experiential, social) within the entertainment, lifestyle, and sports categories
• Excellent negotiation skills and track record of initiating new partnerships while working cross-functionally in the media/digital space
• History of leadership and experience managing high performing teams
• Champion of premium content that enhances revenue opportunities for innovative brands that market B2C and B2B
• Culturally connected leader with robust understanding of industry trends and experience managing large scale budgets with strict attention to detail

Experience

Senior Multimedia Planner

The Atlanta Journal-Constitution--AJC.COM
2010 to 2011
Responsibilities completed
  • Collaborated with Account Managers to develop innovative ways to provide marketing solutions for a variety of digital and print clients
  • Drove social media and viral marketing initiatives while combining industry trends and research to develop compelling stories for potential/current clients
  • Served as a liaison between internal departments to manage the execution of integrated campaigns
  • Participated in strategic planning meetings with representatives from various departments to enhance the ideation process
  • Worked with Account Executives during pre and post-sales process to secure advertiser retention, growth, and client satisfaction