Reyna Jones
Strategist. Cross-Functional Leader. Brand Architect
Digital Products
Marketing Strategy
Content Acquisition
Partnerships
United States
Professional Status
Open to opportunities
About Me
● Results-oriented & data-driven leader offering 15 years of marketing experience across multiple platforms (digital products, subscription video on demand, mobile, linear) while producing “consumer first” strategies for Emmy Award-winning content
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
● Proven success driving growth at the intersection of entertainment, tech, & culture while partnering with international teams in Canada, Europe, & Australia
● Track record of dissecting data to properly allocate multimillion dollar media budgets
● History of leading high-performing teams and agency/talent relationships while navigating matrixed organizations
Sr. Marketing Manager
WarnerMedia/NBA on TNT
2011
to 2014
- Developed strategies aligned with the brand ecosystem (NBA League Pass, NBA.com, the NBA app, NBA on TNT, NBA TV) while increasing NBA League Pass subscriptions, web traffic 45%, app downloads 30%, & consumer products
- Spearheaded digital campaigns resulting in $3.5MM revenue, led lifecycle programs (activation, engagement, retention, reactivation), & accelerated product marketing pipeline with disruptive digital products
- Managed team members within the Marketing & Social Media department
- Created the first ever NBA Awards show & served as executive producer for three consecutive years collaborating with stakeholders (e.g. producers, talent, directors, post production)
- Increased mobile traffic 90% during NBA Playoffs & worked cross-functionally with product managers & sponsors to produce co-branded content (i.e. “NBA All-Star” sponsored by Kia,
“NBA Style” sponsored by Samsung, “Off the Court” sponsored by AMEX, “Reigning
Moments” sponsored by Crown Royal)