Reyna Jones

  • Digital Strategy and Partnerships
  • Marketing
  • Social Media
  • Content Creation
  • Live Events and Original Programming

Professional Status

Open to opportunities

Contact

About Me

• Results-oriented marketing professional offering over 10+ years of successful experience working cross-functionally with global management and executive teams
• Proven success overseeing and implementing partnership campaigns with multiple layers (experiential, digital, social) to nurture original and live programming with strategic planning and team leadership
• Champion of premium content that enhances revenue opportunities for iconic brands while complementing digital, linear, and social media initiatives
• Culturally connected and curious competitor, with robust understanding of industry trends, who enjoys balancing large ventures with strict attention to detail
• Exceptional project management, client management, analytical, and problem resolution skills

Experience

Senior Consultant

Contract
Since 2016
Responsibilities completed
  • Produces and presents strategies to executive leadership (CEO, GM, EVP) across all aspects of marketing for the brand including content, talent, promotions, distribution, monetization, and production
  • Manages budget for multiple projects ensuring effective allocation of resources while also implementing cost-saving actions
  • Leads and motivates personnel at the managerial level while providing production management during shoots
  • Spearheaded the network’s rebranding process (including logo, on-air graphics, and tagline) for the purpose of transitioning into a younger and more modern brand
  • Serves as senior resource and partner for the development and execution of campaigns including: events, brand evolution and social media integration (YOY 106% growth in mobile traffic, 50% growth in web traffic, 74% growth on Instagram, 19% growth on Facebook, 15% increase in email subs)
  • Oversees high impact promotions and partnerships (Ford, McDonald’s, GM, etc.) with film/music festivals (One Music Fest, ABFF, Many Rivers Festival) that reach consumers on multiple platforms
  • Communicates audience behavior with key stakeholders (i.e. executive leadership, talent, show producers, etc.)
  • Works with agents/managers to book talent for interviews/events while negotiating production fees and expenses
  • Drives opportunities by being ingrained in the latest tech and pop-culture trends to build business growth

Director of Digital Marketing

Steve Smith Charitable Fund
Since 2014
Responsibilities completed
  • Serves as day-to-day lead for strategy/execution across digital platforms and ensures the effectiveness towards KPIs for former NBA star turned sports analyst and philanthropist Steve Smith
  • Spearheads roadmap for digital storytelling, social media integration, and overall business strategies with products and services
  • Implements and develops marketing messages for all branded projects
  • Regularly analyzes performance metrics and makes recommendations for actionable opportunities
  • Researches new brands for partnership opportunities, and reviews data to improve results
  • Monitors and provides feedback on trends in social media

Digital Marketing Manager

NBA Digital (NBA on TNT, NBA TV, NBA.COM)
2011 to 2014
Responsibilities completed
  • Developed and executed cross platform campaigns to support original and live programming during the NBA season with multimillion dollar budgets to drive ratings and mobile/desktop traffic
  • Oversaw digital marketing content to enhance awareness for the Emmy Award winning show “Inside the NBA”, the NBA League Pass subscription service (linear/broadband/mobile), and original NBA TV programming. NBA.COM garnered more than 646 million page views via desktop (up 57%) and 138 million via mobile (up 91%) during the Finals
  • Created the first ever NBA Social Media Awards show, and acted as the project manager three consecutive years seeing the venture from conception to completion within budget
  • Owned social media efforts by developing initiatives to support growth in followers, engagement, drive traffic online (including channel strategy, content direction, paid media support, and integration with larger campaigns)
  • Implemented email campaign strategy utilizing product affinity/consumer segmentation profiles and contributed to website design through planning, user interface design, usability testing
  • Worked cross functionally with sponsors, production, celebrities, and athletes to produce marketing content that provided monetization opportunities via linear/digital platforms (i.e. “NBA All-Star sponsored by Kia, “NBA Style” sponsored by Samsung, “Off the Court” sponsored by AMEX, “Reigning Moments” sponsored by Crown Royal)
  • Managed multiple Turner Sports trainees and interns within the Marketing and Social Media department
  • Produced strategy and asset delivery system for digital integration and provided direction for media budgets, webpage designs, treatments, media budgets, etc.

Senior Multimedia Planner

The Atlanta Journal-Constitution--AJC.COM
2010 to 2011
Responsibilities completed
  • Collaborated with Account Managers to develop innovative ways to provide marketing solutions for a variety of digital and print clients
  • Drove social media and viral marketing initiatives while combining industry trends and research to develop compelling stories for potential/current clients
  • Served as a liaison between internal departments to manage the execution of integrated campaigns
  • Participated in strategic planning meetings with representatives from various departments to enhance the ideation process
  • Worked with Account Executives during pre and post-sales process to secure advertiser retention, growth, and client satisfaction

Advertising Sales Specialist

Fox Sports Network--FOXSPORTSSOUTH.COM
2007 to 2010
Responsibilities completed
  • Provided organizational and project management skills to ensure support for four regional networks serving the Southeast: FOX Sports South, SportSouth, FOX Sports Carolinas, and FOX Sports Tennessee as well as the company websites
  • Supported the VP of Ad Sales as well as the Ad Sales Team in the Atlanta, Georgia and Charlotte, North Carolina offices by providing competitive intelligence/partnership research with the use of Scarborough, attending pitch meetings, and remained abreast of marketing trends
  • Collaborated with on-air talent, producers, agencies, and clients to take advantage of potential synergy opportunities for Facebook and Twitter
  • Acted as campaign strategist, and executed the development of a multiphase strategy process in support of show launches such as SEC Gridiron Live by determining the greatest content for social media platforms
  • Developed promotional campaigns with the use of Custom Show software to expand the current and new audience outlook for original and live programming by creating strategies with multi-platform options for creative placement

Skills

  • Marketing
  • Digital Media
  • Mobile
  • Entertainment
  • Social Media
  • Social Media Marketing
  • Multimedia
  • Media Planning
  • Broadcast
  • Television
  • Advertising
  • Video Production

Education

Bachelor of Arts

University of Alabama at Birmingham

Interests

  • Digital Marketing
  • Project Management
  • Communications
  • Brand Management
  • Reading, Cooking, Watching Films and Sports, Traveling, Enjoying Music, etc.

Portfolios

Description

A televised awards ceremony recognizing NBA players, teams, and fans who excelled at leveraging social media for engagement and entertainment during the regular season.